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This explains why the news about massive CPG corporations boycotting Facebook is, from a financial perspective, merely not a big deal. Unilever’s $eleven.eight million in U.S. ad spend, to take one example, is replaced with the same automated effectivity that Facebook’s timeline ensures you never run out of content material. Relatedly, the direct response opportunity is so massive as a result of Facebook has created the conditions for new direct response-based mostly companies to be created.
Many companies have experimented with the concept of remote working because the know-how to enable it has slowly matured. But all of a sudden, a worldwide pandemic …