From time to time, it is positive that we really feel bored wanting on the regular front room. Applied sciences begin to perform the function of art in making us aware of the psychic and social penalties of expertise.” Media today shows the contradiction between profit, extremely concentrated content material, advertising saturated, company media system and the communication requirement of a democratic society.

The technological society requires men to be content with what they are required to like; for those who will not be content material, it supplies distractionss-escape into absorp­tion with technically dominated media of fashionable tradition and communication.

Robert McChesney says: The decline of journalism and the hypercommercialization of tradition; i.e., the antidemocratic method by which communication coverage making has been and is performed within the United States and globally(globalization) and the way the web is being included into the heart of the corporate communication system, is decidedly undermining the democratic potential envisioned by its founders”.

Technological change is in large part chargeable for most of the secular trends in such basic parameters of the human condition as the dimensions of the world population, life expectancy, schooling levels, materials standards of dwelling,and the character of labor, communication, health …