The fifth inescapable fact about new medical technology is that the American public can not get enough of it. We demand one of the best and latest from our suppliers, and they’re, generally, joyful to oblige. The American public has a love-hate relationship with medical technology. Technologies are extolled for saving lives, enhancing well being standing, and bettering the quality of care.
At the identical time technology is vilified as one dominant factor answerable for the persevering with escalation of medical prices. Highly seen “massive-ticket” gadgets, similar to organ transplantation, diagnostic imaging systems, and new biotechnology merchandise appeal to a serious share of each praise and blame. Esther Menezes has a degree in Economics and MSc in Science and Technology Policy , each from the University of Campinas (Unicamp).
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The fact that some American broadcasting stations have lately opted to supply multiple digital channels in order to check the interest of the audience revealed the need of conventional corporations for changing their methods to take revenue of digital TV. With respect to plurality and variety of content, research have proven that providing a greater variety of applications will not be translated automatically into higher heterogeneity of views held by the TV.
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A extremely competitive surroundings with a low content material variety is as believable as a extremely concentrated market which supplies excessive-high quality content material. Usually proposed measures, such as the stimulus to independent producers and to public tv companies, must have its effects on the plurality and diversity assessed with more exact criteria. But in strictly financial phrases, actually a rising demand for content is prone to increase the trade of content manufacturing. In flip, digital terrestrial TV within the United States was applied in view of preserving the essential traits of analog TV service. The diffusion of latest technology in American market has been gradual due to excessive prices of receivers and low enchantment of the service to the general public whose majority subscribes to pay TV providers.
She is researcher at CPqD Foundation since 2001, the place she has been working in analysis and consulting in the space of data technology and communication. Her major works referred to financial impacts of ICTs and analysis of government policies, technology foresight studies, developments and eventualities of the evolution of ICT-primarily based services, research on the viability of ICT-primarily based new services and products. She participated in a number of analysis initiatives, including works related to SBTVD (Brazilian Digital TV System). Studies on other sub-sectors of American communications business demonstrated that the digitalization of ICTs might have deepened the concentrating effects of economies of scale. However, there isn’t a consensus on how adverse such effects could be to the plurality and diversity of content.