Companies usually choose IT purposes after one of their executives hears a few new technology and wonders why his or her organization hasn’t invested in it yet. ” Companies will even spend money on a technology because everyone else in the industry has bought it or as a result of it comes with glowing recommendations from consultants, analysts, and journalists. First, they must assist select IT applications that may ship the organizational capabilities they need.

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However, managers still need to intervene with new technologies, such as groupware, wikis, and blogs, by demonstrating how they can be utilized and by setting norms for participation. Once network technologies are properly established, their use takes off, and the problem for managers is to refrain from intervening too usually or with too heavy a hand.

Second, they must lead adoption efforts that outcome in the creation of enhances for these applied sciences. And third, they must form the exploitation of IT by guaranteeing that technologies, capabilities, and complements stay aligned. EITs can allow managers to get an correct and up-to-date image of what’s taking place all through the enterprise, usually in one thing near actual time.

There’s an attention-grabbing dichotomy in executives’ roles in relation to NIT adoption. Because the use of such applied sciences is voluntary somewhat than mandatory, they make users feel extra, rather than much less, in charge of their work.

He is the author ofEnterprise 2.0and the co-creator, with Erik Brynjolfsson, ofThe Second Machine Age. A version of this text appeared within the November 2006 issue of Harvard Business Review.